Written by admin on 15 December 2010
Step 1: In choosing the right SEO packages, consider how much ROI you want to make for your company. Find the product or service that you want to sell and how much money you expect in margin from those services/products.
Step 2: Find out from the best SEO company you can find, how many people geographically per month are searching for your service or product. Multiply those searches by 1% or a conservative “clicks expected” estimate.
Step 3: Figure out “clicks expected” in step 2 and customer conversions to sales (maybe your site conversts 50% of your website visitors?). Multiply that by the “margin expected on average for each customer who clicked on your site”.
Usually, companies spend approx 20-30% of their budget on marketing. I would expect that 20% should be spent on SEO if you are looking for the majority of leads via the internet. Typical SEO services for 15-20 keywords cost >$2000. Expect to pay at least that for a 3 month SEO campaign if you want results!
Final Tip: Make sure your the SEO company you are thinking of employing is an expert in marketing, not just web design, and can work towards step 1-3, before deciding on the right SEO package for your company. There are many companies that claim they can do SEO, but they don’t look out for your ROI in steps 1-3. Think of it this way – You wouldn’t go with a plummer to install your lights necessarly. You get the point.
If you are looking for a company that is willing to put it’s mony where it’s mouth is. Go with this Toronto web design company that offers a money back guarentee in Google/Yahoo 1st page placement.
Tags: best SEO, seo company, SEO packages, Toronto web design
Posted in Ask an SEO Expert | No Comments »
Written by admin on 13 July 2010
DIY e commerce websites are time zappers
Trust Toronto Web Design – SEO Packages – See More
Best SEO Company
About five years ago I attempted to start my own e business and thought I was on the “front line” but, after about two years of struggling over my e commerce website, I discovered I was “in the trenches”. As a new business owner, I thought building my own website was cool – a cost and time saver. If I had thought clearly, had a bigger budget and knew then what I know now – I would have outsourced the work.
Concentrate on What You Do Best!
I am a good marketing web designer and I was very good at selling GPS equipment but after five years of working on my e commerce website day in and day out, and, search engine optimizing the site, I still could not figure out how to compete with BassPro for GPS sales. What I do know is I should have concentrated less on cool web design, pretty graphics, the “wow factor”, shopping cart integration and payment gateways. I needed to spend more time understanding my customers’ needs and competitor flanking. I can honestly say I have learned a lot – run, don’t walk to your customers!
First Time Marketing Web Designer Beware!
The statistics prove 1 out of 5 businesses will make it after 5 years of being in business. Today, with the economy in such bad shape, I am sure the stats will be even worse. To be successful you have to ask yourself the question “what am I best at?” If it is not maketing web design, let the experts do it. Stay away from “do-it-yourself” websites, and stop the overkill on web aesthetics – your site needs sales – not “flashy” wow stuff to impress friends.
Fast time-to-market innovations in web include SEO “search engine optimization” and experts are “geeked out” on SEO; and it ‘s not for the faint at heart starting “in the trenches”. Beware of do-it-yourself SEO – by the time you figure it out, Google and other search engines have determined your tactic and are probably spamming 6 months from now.
My advice is: 1. Hire a good small business web designer in your industry 2. Find an even better web analyst to track web phase results 3. Get a fantastic SEO copywriter 4. Find someone that has all the above and who loves web optimization tactics.
Let a small web design business help you if it’s not your “cup of java”! Sit back with a cup of Java and a prospect list – do sales!
About the Author: Dana Labrie is a full services marketing expert keeping an eye on SEO. click here to learn more about web tactics from her website. Agency web designer Toronto.
Tags: best SEO, seo company, SEO packages, small web design business, Toronto web design
Posted in Ask an SEO Expert | 24 Comments »
